Join our 6-Hours full of inspiration and education to stay on the leading edge of social media marketing and use innovative tools to get real business results.
Date of workshop : 22nd January 2017 Time Period : 6 hrs
Participation Certificate from NIDM(National Institute of Digital Marketing)
Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach.Come and learn exactly how to create and implement social media marketing and content strategy at this hands-on workshop to accelerate your success. Join our 6 hours full of inspiration and education to stay on the leading edge of social media marketing and use innovative tools to get real business results. As one of the most highly regarded social media knowledge providers, we’re determined to help you succeed in the word of social media, so we’ve partnered with leading experts in the industry to ensure that you are fully equipped with the knowledge to develop, implement and analyses your social media strategy.
But which platforms are the best for businesses to use? In order to create a successful social strategy, you have to be familiar with how they work. We’ve provided a list of our favorite platforms for marketing our business and acquiring new clients.
WHY JOIN US ?
- You need to implement social media marketing but don’t know where to start.
- You are a business professional who doesn’t fully understand the leading social media marketing tools and how they impact your business.
- You want to keep your skills relevant and position your organization for growth.
- You want to stay up-to-date on the leading topics in business management.
- You are tired of outsourcing your social media marketing and think that you can do a better job.
- You want to get better results from your current social media marketing.
EVENT SCHEDULE LOCATION : NIDM-BTM Layout
Time : 10:30AM- 12:00AM
Are you considering Facebook Ads but are confused by all the options? Have you heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This session will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook
ADS MANAGER & BUSINESS MANAGER
Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Facebook Business Manager puts everything you need in one central place. In this session you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and more.
CAMPAIGN EXAMPLES AND TYPES
In this session, you’ll explore some of the best Facebook ad examples for each type of Facebook ad — and what makes them effective.
TARGETING AND OBJECTIVES
Wondering how to get the most out of Facebook’s new objective-focused ad tool? Do you think ‘advertise for conversions’ sounds awesome but aren’t entirely sure how to do it? In this session, we’ll help you ensure you’re creating ads that not only look good but are also targeted to people who are actually interested in your product, service, or brand.
CREATING, MANAGING & OPTIMIZING ADS
Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this session you’ll discover advertising tools that save you time and boost your return on investment (ROI).
REPORTING AND MEASUREMENT
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact? When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify. In this session you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again
CREATING & MANAGING PAGES
Do you manage at least one Facebook business page? Are you using all the admin features? Facebook pages include many tools to help marketers and business owners get the most out of their business presence. In this session we’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.
Time- 12:00 AM – 01:00 AM
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “retweet” your content, the more followers you will attain. We post recent news, updates and articles we have in major media. Hashtags make a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags. We also retweet people who have many followers to increase the likelihood of them following us back.
ADVERTISING ON TWITTER
Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this session, you’ll discover three cost-effective ways to advertise on Twitter.
Time- 01:30 PM – 2:30 PM
If you are working in a B2B field, this is the social media network for you to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. Don’t lead with a sales pitch; start by building a connection. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join.
Time- 2:30 PM – 3:00 PM
We use this popular photo-sharing platform at events and trade shows. Whenever we’re hosting events, we always have an incentive for the attendees to post photos to Instagram using our event hashtag. We’ll also offer a free giveaway or raffle for those who participate.
ADVERTISING ON INSTAGRAM
Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this session you’ll discover how to create Instagram ads for your business.
Time : 3:00 PM- 3:15 PM
Only use this channel if you have great images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products. We post photos of book covers and images with quotes accredited to our authors to promote their books. Adding the Amazon link to their books also helps boost sales.
Time- 3:30 PM – 4:30 PM
Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. With Google’s acquisition of YouTube, we use Google Hangouts On Air to do interviews with our authors and industry leaders. Then our interview is automatically posted to YouTube under our account for added visibility.
Benefits of Social Media workshop-Bangalore:
- Learn how to use Social Media for Business
- How to start a campaign
- Case studies
- 25+ Tools & Softwares
- 120+ Ebooks
- Certificate from NIDM(National Institute of Digital Marketing)
- Detailed Course Materials
- Live Campaigns & Projects
- Lectures from Expert Trainers
- Free Social media strategy for startups